
YouTubeアドバイスワークショップというのは六本木ヒルズのGoogleオフィスで行われているセミナーで、対象はYoutubeパートナー。すなわちYoutuber(企業含む)を相手に「もっと視聴者増やすにはこうするといいですよ」と教えてくれる講義のようなものです。
今回、はじめてそういった意識の高い感じの場に行ってきました。
半分は興味本位、半分はモチベーションアップのためという感じで。
内容については、そこまで目からウロコ!とか
見せる世界が変わった!というような目新しいものではないですが
確実に効くであろうメソッド的なものは確認することができました。
今回のテーマは主に
- コラボレーションをすべし
- アナリティクスを見て自分のチャンネルを研究すべし
この2本でした。
アナリティクスについては、前からもチラチラと見ていたんですが
データの見え方を変えることで、マニアックな情報を引き出すテクは参考になりました。
問題はコラボレーション(コラボ)。
チャンネル登録者を増やすには「コラボが効く!」そうで。
しかもコラボレーションは多ければ多いほど良いそうなんですが
その反面、誰とでもコラボレーションすればいいのかというと、それはダメ。
やはり視聴者層のマッチングは意識しないとダメみたいです。
例えばうちの場合、視聴者層で一番多いのは30代~40代の男性に偏っています。
それなのに10代とかに人気のあるYoutuberとか、
女性によく見られている料理チャンネルなんかコラボレーションしたとしても
あんまり良くないですよということみたい。
となるとやはりキャンプや水槽でのコラボレーションとなるわけですが
意外と簡単ではないと思います。
なにせ、バラエティ系のチャンネルとは違って
個人の趣味性が強く出た動画が多いので
たとえば誰かのキャンプ動画に私が「こんにちわ、イタガキです」とか出て行っても
「誰これ?この人より早く焚き火を見たい」ってならないですかね。
一緒にキャンプするのは難しくないかもしれませんが
単にYoutuberが甘咬みしてる感じの動画にならないかちょっと不安です。
ただ、セミナーで言われていたことのひとつで、なるほどと思ったのは
コラボレーションで「スキルシェア」が出来るということです。
たとえば私なら、撮影機材や編集で多少は頑張れるし、顔出しも出来ます。
逆にキャンプスキルやトーク術などは無いので
そういう部分がシェアできるならやってもいいのかなと思います。
とまぁ、色々考えるキッカケになったので、行ってよかったですよワークショップ。
一番面白かったのは挙手でのチャンネル紹介タイムでしたが。
8名ほどが前に出て、自分のチャンネル紹介をするんですが
さすが皆さんプレゼン慣れているというかスラスラと言葉が出てきます。
そしてそれぞれがバラエティに富んでいてとても面白かった。
自分はチキンなので手を挙げられなかったですが
やっぱり人のチャンネルの話を肉声で聞くのは相当面白かったです。
それがキッカケというわけではないですが
今週金曜の「Youtube ハッピーアワー」に参加してみようと思います。
検索したところよると、交流会といいつつ
実態はチャラッチャラな内輪向けパーティなのではと恐れているのですが・・・
まぁ、お金がかかるわけではないし、一度自分で確かめる必要はあると思うので
今週はもう1回、ヒルズに行ってまいります。
帰り際に自撮りで記念撮影しようとしてたら、
他の参加者の方にお声掛けいただいて撮ってもらいました。

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